San Francisco · Sell Your Watch · Honest Valuation
Everyone Who's
Quoted You Has Been Wrong.
The dealer quoted low. The jeweler guessed. The auction house gave you an estimate designed to get the consignment. Nobody told you what it's actually worth — because telling you costs them money.
The real problem
You Don't Know
What You Have.
They're Counting On It.
Most people selling a significant watch have the same feeling: something is off. The dealer's offer felt low. The jeweler seemed uncertain. The auction house was enthusiastic until you read the fee structure. And underneath all of it, a quiet worry — what if I'm about to make a mistake I can't undo?
That feeling is correct. The watch market is deliberately opaque, and the people most likely to give you a number have the most to gain from keeping you in the dark. A dealer who pays you 50 cents on the dollar isn't being dishonest — that's just their business model. But you deserve better than a business model that works against you.
The first thing I do is tell you what it's actually worth. Not what I'll offer. What it's worth. Current private market data, not insurance replacement values, not dealer buyout pricing. The real number. Everything after that — whether you sell to me, sell elsewhere, or hold — is your call to make with full information. That's a different experience than every other conversation you've had about this watch.
What You Actually Deserve
-
Before any offer, before any pressure, before any decision — you get an honest assessment of what your watch is worth in today's private market. Not a range designed to anchor you low. The actual number a serious, knowledgeable buyer would pay right now. You'll know immediately if what you've been quoted was fair — and it usually wasn't.
-
Description text goYou're not sitting across from someone whose livelihood depends on buying your watch today. No artificial urgency. No appointment running out. You get the information, you take whatever time you need, and you make the right call for yourself — not the one that's most convenient for the person across the table.es here
-
DescriptionYour watch never gets listed. Your name never gets attached to a transaction you didn't choose. Nothing about this conversation exists outside of it unless you decide otherwise. Estate matters stay private. Family decisions stay family decisions. Discretion isn't a feature here — it's the foundation. text goes here
Situation 01
You Found It In An Estate
"I found a vintage Rolex in my father's estate. I don't know the reference or what it's worth."
This is the call I get most often for vintage Rolex — and the situation with the widest gap between what sellers receive and what they should have gotten. Before you do anything, take clear photos of the dial, caseback, bracelet clasp, and any papers or box. Don't polish it. Don't service it. Don't list it anywhere.
Send me the photos. I'll identify the reference, tell you what it's worth in today's private market, and give you an honest assessment of condition. Everything else follows from that.
The wrong first move with a vintage Rolex — taking it to a jeweler, listing it on eBay, selling to the first dealer who calls — can cost real money. The right first move takes fifteen minutes.
Situation 02
You're Ready
to Exit a
Collection.
"I know what I have. I just want to sell it privately and get the right price."
If you've done your research and you know your reference, you already know that Chrono24 prices don't tell the whole story. The private market — direct collector-to-buyer transactions — consistently produces better outcomes for fresh-to-market pieces than any public platform.
I buy vintage Rolex directly. No platform fees, no auction timeline, no public exposure before you've decided anything. Tell me what you have and I'll tell you what I'll pay — and why that number reflects where your watch actually sits in the current market.
Situation 03
You're an Attorney
or Advisor
with a Client.
"I know what I have. I just want to sell it privately and get the right price."
If you've done your research and you know your reference, you already know that Chrono24 prices don't tell the whole story. The private market — direct collector-to-buyer transactions — consistently produces better outcomes for fresh-to-market pieces than any public platform.
I buy vintage Rolex directly. No platform fees, no auction timeline, no public exposure before you've decided anything. Tell me what you have and I'll tell you what I'll pay — and why that number reflects where your watch actually sits in the current market.