For the past seven years, I’ve helped collectors buy, sell, and build thoughtful watch collections — always with a focus on trust, transparency, and long-term value. Fog City was my home for that work: a place where I built relationships, refined my taste, and navigated thousands of transactions with integrity.

But the more I saw behind the curtain, the more I realized how broken the system really is: unclear market signal, inconsistent trust, and a total lack of tools for collectors and dealers to operate with confidence.

That’s what led me to co-found Collected — a platform built to bring identity, infrastructure, and verified provenance to a $26B+ market that’s still running on spreadsheets and handshake deals.

Collected isn’t just a marketplace — it’s the foundation for how trust and value will move in the next era of watch collecting. And that’s where most of my time now goes.

As my day-to-day increasingly shifts toward building Collected, I’m narrowing my focus at Fog City to what I care about most:

• Working with a small group of collectors in a more strategic, advisory role

• Taking on only the watches I truly believe in

• Building deeper, long-term relationships instead of chasing volume

I’m not trying to be everywhere. I’m trying to be exactly where it matters.