Sell your watch with Fog City

Letting Go Should Feel Just as Good as Buying.

I’ve spent the better part of a decade selling watches the right way — with honesty, precision, and respect for what each piece deserves. Whether you’re moving one watch or twenty, I’ll help you exit with clarity and confidence.

Ways to Sell

  • Outright Sale

    Quick. Clean. Fair.

    Need quick liquidity? I’ll make a competitive cash offer and take care of the rest.

  • Consignment

    Maximum Value. Zero Headache.

    Looking to get the most out of your watch? I’ll prep, photograph, and market it directly to serious buyers. You keep more — and your watch gets the attention it deserves.

  • Private Matchmaking

    Quiet Moves. Serious Buyers. Strong Results.

    Some watches aren’t meant to be listed — they’re meant to be placed. For sellers who value discretion above all, I offer a private sales process through a network of trusted collectors and longtime clients. No public listings. No unnecessary exposure. Just quiet, intentional matchmaking that respects the watch — and your privacy.

SELL YOUR WATCH

FAQs

  • Fill out the form above with details about your watch, including brand, model, reference. I will typically review and respond within 48 hours. If you have a watch I’m interested we can schedule a call to discuss next steps.

  • Consignment means I list your watch publicly—on my site, social media, and directly to my email list. You get maximum visibility and I handle the entire process. My standard consignment fee starts at 8% of the final sale price. That includes professional photography, copywriting, access to my private collector network, and full management of the process. For higher-value pieces or collections, rates may be adjusted on a case-by-case basis.

  • Private matchmaking is a more discreet approach. I’ll present your watch directly to select collectors who I know are looking for that kind of piece. No public listings—just a quiet, direct placement.

    This is typically best for:

    • Watches with sentimental or private origin (family heirlooms, discreet liquidation)

    • Rare references that might attract speculative attention if publicly listed

    • Sellers who care where their watch ends up

    • High-net-worth individuals who want anonymity

  • For an outright sale I will make payment immediately after receiving and inspecting your watch. When selling via consignment or private matchmaking settlement occurs typically within 72 hours (my standard inspection period) after the watch is delivered to the buyer.

  • It depends on the piece. Common references in great condition can move in days. Rare or niche watches might take a few weeks to find the right home. I’ll always be upfront with expectations and never push a rushed sale.

  • Absolutely. I’ll walk you through what similar pieces have sold for, what the market looks like today, and what kind of return you can expect—whether we do a consignment, private placement, or direct buy.

  • While I’ve handled a wide range of watches over the years, today I’m focused on acquiring and selling truly exceptional pieces — rare references, historically significant provenance, or standout examples in original condition. If you believe your watch fits that profile, I’d be glad to take a look.