San Francisco
Pacific Heights · Presidio Heights · Noe Valley · The Marina · Sea Cliff · Nob Hill · Russian Hill
You Might Have
More Than
You Think.
Most people who reach out don't know exactly what they have. They know there's a watch — in a drawer, in an estate, in a box they haven't opened in years. Before you take it anywhere or show it to anyone, find out what it's actually worth. That conversation costs you nothing and changes everything that comes after.
As seen in
Robb Report
GQ
Hodinkee
Hypebeast
HiConsumption
Glossy
How This Works
Send Me Photos.
1
You don't need to know what you have. A few clear photos — the dial, the case back, the bracelet — is enough to start. I'll tell you what you're looking at within 48 hours.
Get the Real Number.
2
Not an insurance value. Not a dealer's lowball. The actual number — what a serious, knowledgeable buyer would pay right now in the current private market. That information is yours before any decision is made.
Decide What's Right.
3
Sell to me, sell elsewhere, or hold. I'll tell you which option makes the most sense for your specific situation — and if I'm not the right buyer, I'll tell you that too. No pressure. No clock.
Situation 01
You Found a Watch and You're Not Sure What It Is.
"There's a Rolex in the drawer. I don't know if it's worth anything or what to do with it."
This is the most common situation I encounter in San Francisco. A watch surfaces — in an estate, in a safe, in a box from a move — and nobody in the family knows what it is or what it's worth. The wrong first step here is expensive. A jeweler will guess. A dealer will offer you a fraction of value. An auction house will take months and a significant commission.
Send me photos first. I'll tell you exactly what you have, what it's worth in today's private market, and what the best path forward looks like. That assessment is yours to keep regardless of what you decide to do next.
Situation 02
You're Settling an Estate and Watches Are Part of It.
"My father passed. There are watches. I need to understand what we're dealing with before anything is decided."
San Francisco estates — particularly in Pacific Heights, Presidio Heights, and Sea Cliff — regularly produce watches that families don't fully understand. Pieces acquired during careers, gifts from significant moments, watches worn for decades and put away. The range of what surfaces is wider than most people expect.
Before any decision is made — before anything is appraised for estate purposes, before anything is shown to a dealer, before anything is sold — an accurate specialist assessment is the most valuable thing you can have. It protects the estate, the beneficiaries, and you as the person responsible for getting it right.
Situation 03
You Built Something and You're Ready to Move Part of It.
"I've accumulated watches over the years. I'm thinking about selling some of them — quietly and at the right price.”
San Francisco has produced some of the most significant private watch collections I've encountered. Tech liquidity events, deliberate collecting over decades, pieces acquired at the right moment. How you exit matters as much as what you get for it.
Private, strategic, and well-sequenced is how collection exits should work. No public exposure before you're ready. The right pieces placed with the right buyers at prices that reflect what you actually built. I work with SF collectors who want to exit with the same intention they brought to building.
San Francisco · Sell Your Watch · Honest Valuation
Why San Francisco.
Neighborhoods served
Pacific Heights · Presidio Heights
Sea Cliff · Nob Hill · Russian Hill
The Marina · Noe Valley
Twin Peaks · Cole Valley
My family has called San Francisco home since the 1870s. I attended the University of San Francisco. This city isn't a market to me — it's where I'm from. That matters when you're deciding who to trust with something significant.
San Francisco has been generating significant private watch collections for decades — and almost none of it reaches the public market. Watches acquired during the first dot-com era are now in estates. Tech founders who built collections quietly during the 2010s are now thinking about what comes next. Families who held pieces through multiple generations are starting to ask the right questions. I understand this city's history because it's my history too.
Fresh-to-market pieces from San Francisco command a premium. A watch that passes directly from its original owner to a buyer — with clean provenance and no public listing history — is worth more to the right collector than anything that's been through dealer hands. That spread is real, and most buyers won't tell you about it.
I've built relationships with estate attorneys, trust officers, and private advisors across San Francisco over nearly a decade. When something becomes available, I'm typically one of the first calls. That network took years to build — and it's why sellers here get a different outcome than they'd find anywhere else.
Start With the Real Number.
Send me photos or get in touch. I'll tell you clearly what you're dealing with — before anything else is decided.